(intro)

TUNL is a next-generation creator collective and culture-driven production studio specializing in sports, music, fashion, and entertainment.

We bring strategies to life through culturally defining content, campaigns, experiences, collaborations, and products. With a specialized understanding of how athletes, musicians, and creators influence wider cultural ecosystems, we connect brands with the people, ideas, and communities shaping what comes next.

Our multi-disciplinary team combines local intelligence with a global perspective. From our New York base, our network extends across Seoul, Hong Kong, Los Angeles, Singapore, Shanghai, Tokyo, and beyond, bringing innovative, cross-cultural thinking to everything we produce.

We serve as a trusted creative partner alongside our clients and as the playmaker behind the vision, transforming strategy into defining moments and lasting cultural impact. We execute every vision with authenticity, intention, and cultural fluency.

Here, culture is the standard.

We don’t chase the moment. We shape what comes next.

(press)
Forbes
The Hollywood Reporter
Elle
E! News
People
Glossy
Vibe
Fashion Network
Surface Magazine
(partners)
The ONLY Agency
Selfhood
Altrodena
Executive Chair + Founding Partner
Lenny S
Executive Creative Director + Co-Founder
Ashley Champ
Executive Producer + Co-Founder
Sabrina Li
Director of Content, Commercial & Film
Derek Zhang
Director of Content, Animation
McFlyy
Strategy + Fashion Design
Desyree Nicole
Strategy + Sports
Alex Rose
Bobby Gay
Strategy + Music
Adam Berntsson
© 2026 The TUNL, LLC · All Rights Reserved